20130715

Graphic Design Lessons - The Art of Typography - Typefaces and Fonts


The original meanings of the words 'Typeface' and 'Font' have become blurred through common usage. Both now tend to be used to describe the various styles of letterforms available to designers and printers.

Typefaces

Typefaces
The term 'Typeface' was originally used to identify the design elements in a letter style e.g. boldunderlined, or italic.
Bold Type can add an emphasis or strength to the style of a font.
Underlined Type is an effective way of emphasising the title of a document. It can also be used to call attention to an important section of text.
Italic Type can also emphasise an important word or passage of text, but it tends to be used in a more informal context. Italic fonts have an animated style and are often selected for designs where there is a need to convey the illusion of speed and energy.

Fonts

Century Font Family
FONT FAMILY: Century
The term 'Font' was originally used to identify a family of typefaces. The fonts above are all members of the 'Century' font family. Their height is measured in points - the standard unit for printed text. There are about 72 points to one inch.
Although the above fonts are all the same height, note how their breadth varies according to their style. Some fonts are more suited to fitting into a confined area of a design, while others like to spread themselves out.
Serif and Sans Serif
TWO MAIN FONT TYPES: Serif and Sans Serif
Serifs are the extended corners at the ends of a letter and like all good design, they have evolved naturally. They originated in the stone-carved letters of the Ancient Romans. Stone masons discovered that it was technically easier to finish chiseling the ends of a letter in a slow curve. Not only did serifs look more elegant but they were also very practical as they formed a natural channel for water or rain to flow away as it cleaned dust from the corners.
Serif fonts are the most legible and are commonly used for large blocks of text. Their wide horizontal baseline emphasises the line of text for the eye and makes reading more comfortable.
Sans-serif fonts are simply fonts without serifs ('sans' means 'without' in French). They are also sometimes called gothic fonts.
Graphic Design Lessons - The Art of Typography